Dates: July 09 – July 16, 2017

What does it mean to create a career as an artist? According to your specific talents, what are the practical skills and knowledge that you need to create a successful career? What do you want to achieve in your career and how can you realize your goals? How will you best present yourself and your work? Who do you need to know and how do you get connected?

Whether you are dreaming of Biennales or simply seeking creative and practical ways to support your part time art career, this very practical and personally tailored course will help you get oriented and develop clarity and confidence in the way you present yourself and your work in the art world. We will look at many different artists’ careers as inspiration and learning materials to help you develop your own plans and dreams for success in the arts.

The course will comprise morning classes on the following essential topics:

  • How the art world works

Different models for success. The key players, including galleries, curators, collectors, funding organizations, other artists and collectives. Case studies as a basis for exploring the many different paths to creating an artist’s career.

  • Managing yourself in your art world

Networks of support. Who and what can help you stay on track? How to stay sane when things are tough. How do residencies and teaching play a role? Which opportunities are the right ones to follow? How do you generate your own opportunities and create your own success? How do you sustain your practice over time?

  • The business of selling art
  • Gallery vs. Artist relationship and its importance
  • Gallery representation...or not?
  • The effect of social media on the art world
  • The importance of art fairs
  • Artists thinking in 'business terms'
  • Collaborations and thinking outside of the box...

The afternoon classes will be reserved for individual career counseling and tutorials to support the development of your written materials and practical plans for your career.

Time permitting, a couple of short field trips to exhibitions and artists will also be organized to illustrate issues in professional development, in particular, to engage participants in discussion over questions and choices about how artists present and communicate their work and how they position themselves within the arts world.

Teaching Professor: Luise Nagel, Hamburg

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